Max Homa has massive plans for golf TV’s future

In an interview with “No Laying Up,” Homa stated he is been working with the PGA Tour to enhance its broadcasts.

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It’s straightforward to know why so many youthful members of golf media are infatuated with Max Homa: he’s similar to them.

Self-effacing, hyper-online and sarcasm-forward, Homa blurs the road between golf’s enjoying class and its media class extra typically than any of his friends. I ought to know this: as a twenty-something golf author, I’ve interacted with Homa as a lot as any professional golfer over the primary few years of my profession.

A few of this is because of Homa’s final 24 months — throughout which era he has been one of many PGA Tour’s winningest gamers — however some is undoubtedly owed to his persona. Homa is a heavy Twitter consumer. He’s a fluent memer. For a time frame, he had his personal podcast. And given this data, it ought to come as no shock that he additionally has robust opinions in regards to the state of golf tv.

There are few dialogue matters the web golf neighborhood enjoys greater than the game’s broadcasts (and the myriad methods to repair them). However right here is the place Homa differentiates from his friends within the media house. Whereas probably the most change media varieties can hope to enact by the use of public opinion, Homa has the good thing about direct (and influential) entry to each PGA Tour membership and its most essential decision-makers.

Max Homa is this month's GOLF cover star.

Max Homa isn’t regular. He’s way more fascinating than that


Dylan Dethier

Now, it appears, he’s utilizing that entry to step into a brand new function — that of PGA Tour broadcast advisor. Earlier than this weekend’s victory on the Farmers Insurance coverage Open, Homa sat down for an interview with our mates at No Laying Up, the place he revealed that he’s been working with the Tour to check new methods to enliven its TV product.

“The skin noise of ‘you guys needs to be thanking LIV since you earn more money each day’ — I used to be good with what we made, it’s cool that we earn more money — however what I’m enthusiastic about is the Tour now feels the urgency to regulate how the product is being displayed,” Homa stated. “I don’t assume I can let you know what it’s going to be, however I’ve been working with [PGA Tour chief tournaments and competitions officer Andy Pazder] — who’s one of many foremost Tour officers on the leisure facet of execs and the broadcasters — to make it extra fascinating.”

It appears these adjustments haven’t taken lengthy to enact. Final week, Homa was the primary participant to check out a brand new on-course interview setup with the CBS Golf workforce, using a microphone and AirPods to speak throughout his stroll from the thirteenth tee field to the golf green.

“We tried one thing new as we speak! Hope u guys loved it,” he tweeted later. “Simply wanting so as to add one thing to the viewer expertise going ahead.”

Homa’s affect on the Tour ought to come as no shock. Along with his steadily rising on-course profile, he joined the Tour’s Participant Advisory Council (or PAC) for 2023, granting him a seat on the desk with the board chargeable for governing most Tour selections. Absolutely, these interactions have boosted his entry to folks like Pazder who may help him work with the Tour’s broadcast companions to enact adjustments.

“I’m glad about these developments,” he advised NLU. “I’m glad individuals are voicing their opinion about ‘hey, if you wish to earn more money, that is the way you earn more money’ and ‘if you would like folks to look at you play golf extra that is the way you’re going to need to bend right here and there.’”

And, as Homa factors out, it cuts each methods. Simply as he can provide concepts to the networks about what may work, he may provide suggestions about what received’t.

“They’re simply concepts,” Homa advised NLU. “I’m not saying it’s the very best thought on the planet however we’re attempting. It’s cool that they let me assist with this in a manner, as an added voice within the thought as a result of I may give the added perspective of, ‘right here’s why gamers received’t wish to do that, let’s do this,’ after which they arrive again with what we are able to do.”

In the end, Homa says, the hope is that the adjustments will enhance the expertise of the individuals who play golf simply as a lot as they may those that watch it.

“We’re gonna strive some stuff and it could be higher, however that’s been the cool half about this craziness of the final six to eight months, is yeah, cash, no matter, however I would like golf to be nice for the followers as a result of I’m a fan of the sport,” he stated. “I would like folks to maintain watching golf, each selfishly and as one other considered one of them. We’re seeing it with the scheduling. We’re seeing it with these 9 designated occasions. Change is coming, and I feel it’s all nice for the patron of the sport.”


Whereas we have been away

-Trevor Immelman made his debut as lead analyst of Golf on CBS, calling an exhilarating ultimate spherical from Torrey Pines. His debut was spectacular — significantly his perception on the nerves felt by potential first-time winner Sam Ryder down the stretch — showcasing the charisma, expertise and preparation that made him a simple selection for CBS Sports activities chairman Sean McManus. Immelman earned a robust help from the CBS stats workforce, which queued him with an superior stat after Ryder’s tournament-deciding double on the fifteenth. (Editor’s notice: I’ve regarded in all places for the stat in query however can’t discover it in its full context, I imagine it had one thing to do with Ryder making considered one of solely 8 double bogeys on the fifteenth all week.)

-Immelman’s efficiency was doubly spectacular efficiency when you think about that his broadcast companion Jim Nantz referred to as the motion from Arrowhead Stadium in Kansas Metropolis, the location of the AFC Championship, some 1,500 miles away.

-It was a robust opening weekend for the entire of the CBS Golf workforce, which delivered its greatest season-opening efficiency in a while at Torrey. CBS simply appears to be shifting at a special pace in ’23. The introduction of some new technical parts, together with a dramatic enlargement of “Atlas Cam” ultra-high def pictures and the on-course microphone talked about above, have been notable vivid spots.

-CBS producer Sellers Shy earned a shoutout from Netflix producer Chad Mumm over the weekend for his helpfulness in capturing the forthcoming Full Swing docuseries. Mumm described him as “curious and artistic” — I might argue the path of the CBS workforce over his first two-plus years within the lead chair proves his level.

-I’m unsure if CBS carried out its new efforts to scale back the industrial load throughout Saturday’s ultimate spherical, however it certain didn’t really feel prefer it.

-Kudos to the PGA Tour for maintaining Saturday’s broadcast on Golf Channel for an additional seven minutes whereas the Cincinnati-Houston school basketball recreation wrapped on CBS. Good to see widespread sense win out in a fast-moving state of affairs.

-I just like the Saturday end. It separates the Tour from the NFL and offers the Farmers a singular id. I’m unsure the folks chargeable for the Tour’s broadcasts really feel the identical. Dropping an additional day of weekend primetime rankings is tough to swallow, even when that weekend day runs up in opposition to the NFL’s convention championship video games.

-How about Brandel Chamblee’s forensic investigation of the Patrick Reed guidelines snafu in Dubai? Fantastic work by the Golf Channel workforce. I ponder if the Pulitzer committee is accepting any late submissions. (I child. I feel.)

-Dispiriting information for Full Swing in Tuesday’s ratings report from Netflix. Break Level, the tennis docuseries from the identical manufacturing firm, did not crack the “world top-10” on Netflix in its first week. Not a stretch to say the present’s producers are hoping Full Swing performs extra like Drive to Survive, the ultra-popular F1 iteration, which spent two weeks within the world top-10 upon the discharge of its most up-to-date season. The present will probably be accessible worldwide on February 15.

James Colgan Editor

James Colgan is an assistant editor at GOLF, contributing tales for the web site and journal. He writes the Scorching Mic, GOLF’s weekly media column, and makes use of his broadcast expertise throughout the model’s social media and video platforms. A 2019 graduate of Syracuse College, James — and evidently, his golf recreation — remains to be defrosting from 4 years within the snow. Previous to becoming a member of GOLF, James was a caddie scholarship recipient (and astute looper) on Lengthy Island, the place he’s from. He will be reached at [email protected]

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