Strava acquires Fatmap, a 3D mapping platform for the good open air • TechCrunch

Strava, the exercise monitoring and social group platform utilized by greater than 100 million individuals globally, has acquired Fatmap, a European firm that’s constructing a high-resolution 3D international map platform for the good open air. Phrases of the deal weren’t disclosed.

Based in 2009, Strava has emerged as one of many preeminent exercise monitoring companies, proving significantly in style within the biking and working fraternities which use the Strava app to plot routes, converse with fellow athletes, and report all their motion for posterity by way of GPS. The corporate has more and more been focusing on hikers too, and final 12 months it launched a brand new path sports activities and routes possibility geared toward walkers, mountain bikers, and path runners.

Fatmap, for its half, was based a decade in the past, with an preliminary give attention to offering ski resorts with high-resolution digital maps. Within the intervening years, the corporate has labored with varied satellite tv for pc and aerospace firms to bolster its platform with detailed maps incorporating summits, rivers, passes, paths, huts, and extra, arming anybody venturing into mountainous terrain the knowledge they should know precisely what they’ll encounter earlier than they arrive.

Fatmap in motion Picture Credit: Fatmap / Strava

With 1.6 million registered customers, Fatmap’s mission, in the end, is to be the Google Maps of the good open air, with a premium subscription ($30 / 12 months) unlocking entry to additional options equivalent to downloadable maps and route planning within the cell app.


The last word long-term objective for Strava is to combine Fatmap’s core platform into Strava itself, however that shall be a resource-intensive endeavor that gained’t occur in a single day. And that’s the reason Strava is working to create a single sign-on (SSO) integration within the near-term, that means that subscribers will be capable of entry the complete Fatmap feature-set by logging into the Fatmap app with their Strava credentials.

Whereas Strava and Fatmap will stay separate merchandise for now, Strava stated that it’s going to resolve sooner or later whether or not Fatmap will reside on as a standalone product as soon as the technical integration has taken place.

CEO and cofounder Michael Horvath, who stepped down in 2013 earlier than returning as head honcho six years later, stated that the Fatmap acquisition is a part of Strava’s “ongoing funding to supply a best-in-class digital expertise” for these in search of an energetic life-style.

“The place different map platforms have been designed for navigating streets and cities, Fatmap constructed a map designed particularly to assist individuals discover the outside,” Horvath informed TechCrunch in a Q&A. “We are going to allow Fatmap expertise in all of Strava’s companies, empowering anybody to find and plan an out of doors expertise with curated native guides, factors of curiosity and security info.”

By way of timescales, Strava stated that it has arrange a devoted workforce tasked with integrating Fatmap, and it anticipates this to begin exhibiting up inside Strava from round mid-2023. The corporate was additionally fast to emphasize that Fatmap’s tech shall be out there to each free and paid-for Strava members, although sure options regarding maps, discovery, and route-planning shall be reserved for paying subscribers.

Strava supplied TechCrunch with the next mockup photos to offer an thought of what Fatmap would possibly appear like inside a future incarnation of Strava.

Strava / Fatmap integration mockup Picture Credit: Strava

Strava has raised north of $150 million in funding since its inception, with big-name backers together with esteemed Silicon Valley investor Sequoia Capital, however the firm hasn’t engaged in a lot acquisition exercise in its 14 12 months historical past. Strava did purchase damage prevention app Recuperate Athletics final Might for an undisclosed determine although, and at the moment we’ve discovered that Strava additionally purchased on-line athlete group Prokit in 2021, one thing that Strava didn’t formally announce on the time.

It’s clear that the proprietary 3D mapping expertise Fatmap had developed would have taken an excessive amount of time and assets for Strava to copy itself from scratch, which is why shopping for Fatmap outright seemingly made extra sense on this occasion.

“Strava’s major objective is to be the digital expertise on the middle of energetic individuals’s lives — that features providing individuals a holistic view of their energetic life-style, regardless of the place they reside, which sport they love or what machine they use,” Horvath stated. “This idea fuels a lot of our strategic pondering and product roadmap. For acquisitions particularly, we discover these that may speed up our strategic imaginative and prescient to create the most effective subscription service for energetic individuals serving the biggest energetic group on the earth.”

Whereas Fatmap is included within the U.Ok. and has a part of its workforce primarily based there, the majority of its 50 workers are unfold throughout places of work in France, Germany and Lithuania. Strava stated that it’s retaining the Fatmap workforce in tact, and every will proceed to report back to Fatmap founder and CEO Misha Gopaul, who will now function VP of Product at Strava and report back to Strava’s chief product and expertise officer Steve Lloyd.

Whereas Strava isn’t revealing how a lot it paid for Fatmap, the startup had raised round $30 million* in funding, together with a hitherto undisclosed $16.5 million spherical that it stated it closed in early 2020 from 83North, P101 and the European Area Company (ESA). So whereas the worth of this deal might comfortably be within the 9-digit vary, having Fatmap on board doubtlessly makes Strava a far stickier proposition for a better variety of individuals — not simply biking and working for which it’s higher recognized.

*An earlier model of this text said that Fatmap had raised round $8 million in funding to this point.

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